Clik here to view.
Loyalty? We Don’t Need No Customer Loyalty
First, apologies to Mel Brooks for partially stealing the line from his movie “Blazing Saddles“. That is the truth – organizations that focused on customer loyalty are taking the wrong path to customer...
View ArticleClik here to view.
Actions Speak Louder Than Words in Customer Loyalty
Actions Speak Louder Than Words in Customer Loyalty Let me ask you a question: would you recommend me to your friends and family? Yes, that question… the “L” question. If you say YES, then you are...
View ArticleClik here to view.
Customer First? or Customer Only?
Customer First? or Customer Only? Been reading a lot lately, trying to get caught up after spending so much time in the trenches doing some real work. Almost everywhere I turn I read about “Customer...
View ArticleClik here to view.
What Are Your Customers Worth?
What Are Your Customers Worth? I’m a frequent business traveler who’s likely to rack up $30,000 in airline, car rental and hotel expenses each year. And, I take vacation with my family twice per year,...
View ArticleClik here to view.
Define: Brand
Define: Brand When I Google “define: brand,” I get the following result: trade name: a name given to a product or service Is this definition accurate? Traditional marketers would agree with Google’s...
View Article
